NHS-Branded Baby Formula Could Prevent Parents Paying ‘Over the Odds’: Watchdog

Published on November 8, 2024

An NHS-branded baby formula could soon hit supermarket shelves, allowing parents to pay a more affordable price than those currently offered by existing manufacturers. The UK Competition and Markets Authority said on Thursday that the baby formula market needs a shake-up, with prices too high for many families. The watchdog’s interim report on the infant formula market revealed limited competition on formula prices in shops. Sarah Cardell, Chief Executive of the CMA, said in a statement: “This is a very important and unique market. We’re concerned that companies don’t compete strongly on price and many parents—who may be choosing infant formula in vulnerable circumstances and without clear information—opt for more expensive products, equating higher costs with better quality for their baby.”...

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