Private-Label Food Got More Popular Thanks to Inflation—but Now It’s Here to Stay

Published on October 3, 2024

Over the past few years, consumers have been buying more private-label products at the grocery store to save money—and the trend may be here to stay. Amid renewed investment by grocers in their store-branded offerings, studies show many shoppers no longer see store brands as lower quality than name brands. “For customers, the private brand is becoming not just a knockoff,” said Annie St-Laurent, senior director for Metro’s private-label portfolio. “The growth is really good in private label.” Grocers’ in-house brands—like Metro’s Irresistible and Selection, Loblaw’s No Name and President’s Choice, and Sobeys’ Compliments and Panache—tend to be priced lower than their name-brand competitors....

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