Regulator Sues Supermarket Giants for ‘Illusory’ Discounts on 500 Products

Published on September 23, 2024

The Australian Competition and Consumer Commission (ACCC) has taken Australia’s two biggest supermarkets to court for misleading consumers. Woolworths Group Limited and Coles Supermarkets are accused of breaching Australian Consumer Law by making misleading “discount pricing” claims on hundreds of common supermarket products. According to the ACCC, select products saw price increases of at least 15 percent over some time, before being included in Woolworths’ “Prices Dropped”’ promotion and Coles’ “Down Down” promotion. These new prices did not result in significant savings for customers. The ACCC is seeking penalties, costs, and other legal changes against Woolworths and Coles. It also wants both supermarkets to fund a charity delivering meals to Australians in need, on top of their existing meal donation programmes....

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