De-Influencing: The Power to Say ‘No’ in the Age of Rampant Consumerism?

Influencers once held the digital sceptre making us believe we needed everything from glow-in-the-dark yoga mats to miracle mascara that could make your lashes longer than a fishing line. But those days are over, and now we stand at the dawn of a new era, one where people have finally realised that not every celebrity endorsement is the gospel truth. Today, only 3 percent of consumers still fall for the celebrity sell. Yes, no more are we swayed by the likes of celebrities waving their latest miracle product in front of our glazed-over eyes. The other 97 percent? Well, we’ve grown tired of the endless parade of #ad, #sponsored, and #blatantlylyingtoyourface....