FTC Warns Child Adoption Intermediaries Against Posting Misleading Ads

Published on September 11, 2024

The U.S. Federal Trade Commission (FTC) on Sept. 6 warned 31 adoption intermediaries that they may be violating the law by posting misleading ads that suggest they are licensed child adoption agencies. Adoption intermediaries are unlicensed entities that serve as middlemen between prospective adoptive parents and birth parents in private adoptions, typically for a hefty fee. The agency sent letters to the adoption intermediaries this week, noting that their ads may have violated the FTC Act—a 1914 federal law that established the FTC and outlawed unfair or dishonest business practices—due to their “deceptive” or “misleading” nature. The FTC has refused to publicly disclose the names of the adoption intermediaries, stating that its letters were meant to be informational for the recipients....

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