Cash-Strapped Parents Seek Back-to-School Deals as Years of Inflation Take a Toll

Published on August 30, 2024

When August rolled around, April Hicke realized the $100 she typically gives her 13-year-old son to update his wardrobe in time for school to start was no longer enough. “Even on the sale racks, a pair of sweatpants at SportChek, they’re still $25 a pair. You used to be able to go and buy a pair of sweatpants for $10,” said the Calgary-based mother of two. “I am shocked at the (price) increase of kids’ clothes.” Hicke increased her son’s budget to $200, taught him about looking for deals and used an annual Patagonia sale and resale sites like Poshmark to find savings on such big-ticket items as winter coats....

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