Harley-Davidson’s ‘Woke’ Culture Sees Some Motorcycle Owners Switching to Other Brands

CAVE CREEK Ariz.—William, 69, of Cave Creek, Arizona, is the proud owner of three Harley-Davidson motorcycles: a 1997, a 2001, and a 2005 “soft tail” that he inherited. He’s had other motorcycles, too—Yamaha, Suzuki, BMW, Ducati—which he considers all good bikes. But Harley-Davidson was “just the thing” growing up, he said. “Harley has always treated me well,” William, who has long reddish-white hair and a beard, said while having a beer at a local bar. “Harleys are hard to beat in a lot of ways. They’ve come a long way. “Everybody wants a Harley. Why? It’s the nostalgia.” William views the current backlash against Harley-Davidson for going “woke” with suspicion. When it comes to politics, “everything’s got its place,” he told The Epoch Times. “But I don’t see it hurting their sales right now.”...