Aussie Wine Back on China’s Shelves, but Will It Sell?

Published on August 17, 2024

China is restocking its shelves with Australian wine, and exporters are toasting a surge in sales, but the industry remains realistic about the future of a market that has changed dramatically since its government imposed crippling tariffs four years ago. Latest Australian Bureau of Statistics (ABS) trade merchandise figures show that Australia’s biggest wine exporting state, South Australia (SA), sent more than $343 million (US$227.5 million) of wine to China in the three months after trade restrictions were lifted at the end of March. As a result, SA wine exports grew by 19 percent and accounted for two-thirds of the value of the country’s total wine exports over the last financial year—$1.56 billion (US$1 billion) out of $2.3 billion (US$1.5 billion)....

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