Judge Dismisses Lawsuit Against Logan Paul’s Prime Hydration

Published on August 16, 2024

A federal judge has thrown out a lawsuit against Prime Hydration and influencer Logan Paul, who founded the company. The plaintiffs in the suit, a parent and her 10-year-old child, said marketing for Prime Energy fraudulently promoted the drink as healthy despite the beverage containing high levels of caffeine, the equivalent of almost six cans of Coca Cola. The parent said her child experienced sudden mood swings and sleep issues after beginning to consume Prime Energy and that she never would have bought the drink for her child if she’d known about the drink’s side effects. The marketing from Paul and fellow boxer Olajide Olayinka Williams Olatunji mainly targeted people aged 24 and under, who should not be drinking the beverage due to its caffeine levels, the suit stated. Plaintiffs cited U.S. Centers for Disease Control and Prevention warnings against children and adolescents consuming energy drinks with caffeine....