FTC Set to Ban Fake Online Reviews and Testimonials

Published on August 15, 2024

A federal regulator has announced its final rule to crack down on deceptive reviews and other marketing practices by outright banning them and allowing the agency to seek civil penalties against violators. In an Aug. 14 statement from the Federal Trade Commission (FTC), Chair Lina M. Khan said banning fake reviews will strengthen protections for Americans and legitimate businesses in the long run. “Fake reviews not only waste people’s time and money, but also pollute the marketplace and divert business away from honest competitors,” she said. “By strengthening the FTC’s toolkit to fight deceptive advertising, the final rule will protect Americans from getting cheated, put businesses that unlawfully game the system on notice, and promote markets that are fair, honest, and competitive.”...

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