Elon Musk’s X Files Antitrust Lawsuit Against Advertisers Over ‘Massive’ Boycott

Elon Musk’s X social media platform filed an antitrust lawsuit against Global Alliance for Responsible Media (GARM), a cross-industry organization that includes the likes of Mastercard, Protcer & Gamble, and Unilever, accusing the group of a “massive advertiser boycott” against X. X CEO Linda Yaccarino also confirmed Tuesday in an open letter to advertisers that X filed a complaint against GARM, the World Federation of Advertisers, and members such as Unilever, Mars, Orsted, and CVS Health. The suit was filed in a federal court in Texas. “This is not a decision we took lightly, but it is a direct consequence of their actions,” she wrote. “The illegal behavior of these organizations and their executives cost X billions of dollars. Since arriving at X, I made it my mission to continue to build a platform where people, brands and advertisers can thrive in our unique, dynamic and safe environment.”...