Chipotle Promises to Crack Down on Outliers Serving Small Portions

Published on July 27, 2024

Addressing a social media debate, Chipotle CEO Brandon Niccol rejected claims this week that the fast-food chain has reduced portion sizes for customers, but confirmed that a handful seem to be skimping on the size of servings. The debate started on social media, which apparently caught the eyes of executives in the company. “There was never a directive to provide less to our customers, generous portions is a core brand equity of Chipotle, it always has been and it always will be,” Mr. Niccol told investors during a second-quarter earnings call July 24. Based in Newport Beach, Chipotle has more than 3,500 restaurants nationwide. Mr. Niccol insisted that at least 90 percent of them are serving generous portions in every bowl or burrito....

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