Grocery ‘Shrinkflation’: Some Products Lost Over 20 Percent in Size, Study Finds

Canadians who suspect their groceries are shrinking can get a glimpse of which products have been affected and by how much, based on a new study examining 60 products across major grocers in Ontario. Conducted by nonprofit group Community Researchers, its “Shrinkflation Report” explored the reduction in grocery product size between 2019 and 2023 across three major Ontario chains. The report found that 12 out of the 60 products had experienced shrinkflation, meaning their volumes were reduced while prices remained unchanged. The study used a website archive of grocery flyers to compare product prices and volumes from 2019 to the present. It identified the most significant shrinkflation in baby food, poultry, processed meats, unsaturated fats and oils, and products with higher sugar or fat content....