Netflix Nixes Its Cheapest, Ad-Free Plan in the US

Published on July 19, 2024

Netflix is phasing out its lowest-priced, advertising-free subscription plan in the United States with hopes of increasing its ads-member base. The California-based streaming giant told shareholders in a letter on July 18 that it would begin phasing out its Basic ad-free plan, which was priced at $11.99 per month, in the United States and France. Netflix said it had already phased out the plan in the UK and Canada. The Basic plan is no longer offered on the company’s Plans and Pricing webpage for new U.S. customers. In July 2023, the company stopped offering it to new or returning subscribers. Currently, new or existing customers who want to change plans can choose from three monthly options: Standard HD quality with ads at $6.99; Standard HD quality without ads at $15.49; and Premium Ultra HD without ads at $22.99....

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