US Online Sales Hit $7.2 Billion on First Day of Amazon Prime Day Event, Adobe Says

Published on July 18, 2024

Shoppers spent about $7.2 billion online across retailers during the first day of Amazon’s Prime Day in the United States, according to a report from Adobe Analytics on Wednesday. Major retailers including Walmart and Target have launched deals and shopping events through July to attract customers by offering deep discounts to compete with the Amazon sales event. Amazon has been able to take away market share from other retailers during the month as customers get access to sizable discounts during Prime Day, which began a decade ago, and can place orders for items available for same- or one-day delivery. Back-to-school spending has also seen a major uptick and was up 210 percent on Tuesday compared to daily sales levels in June 2024, according to Adobe Analytics, which studies e-commerce transaction data....

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