John Deere Rolls Back DEI Measures After Backlash

Farm machinery giant John Deere has dialed down what it calls its diversity, equity, and inclusion (DEI) “mindset” after facing a pressure campaign on social media and beyond over some of its diversity measures. John Deere said on July 16 it will stop supporting social awareness events, review training materials to remove socially motivated messaging, and confirmed it doesn’t have any diversity hiring quotas. In the statement, the company pledged to “no longer participate in or support external social or cultural awareness parades, festivals or events,” while promising it would be “auditing all company-mandated training materials and policies to ensure the absence of socially motivated messages” and “reaffirming within the business that the existence of diversity quotas and pronoun identification have never been and are not company policy.”...