Newfoundland Aims to Attract New Immigrants From England by Partnering With UK Soccer Team

Published on July 16, 2024

Newfoundland and Labrador is looking to attract immigrants from England by partnering with a UK soccer team to display ads for the province on the team’s jerseys. Minister of Immigration Gerry Byrne announced the two-year partnership with Barrow AFC from the English Football League in a June 21 government press release. “This partnership builds on Newfoundland and Labrador’s expanding presence in the United Kingdom, which has long been a premier source for newcomer recruitment, and throughout the world,” the government release said. The partnership will cost the province $171,000, which includes jersey branding and digital and physical advertising within the UK....

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