Actors Critical of New Video Ad Using AI-Generated Humans

Published on July 15, 2024

Actors are criticizing the first major video ad produced using artificial intelligence (AI) to depict human characters. The ad is for Toys “R” Us and heralds the resurrection of the toy retail chain, which filed for bankruptcy in 2017 and closed its last store in the United States in 2021. Actress Justine Bateman, who starred in the hit 1980s sitcom “Family Ties” with Michael J. Fox, shared her reaction online. Ms. Bateman, who has a degree in computer science and digital media management, pointed her criticism specifically at the Screen Actors Guild-American Federation of Television and Radio Artists, more commonly known as SAG-AFTRA....

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