Demand for PepsiCo Snacks Wanes as US Consumers More ‘Value-Conscious’

Published on July 13, 2024

Sales of PepsiCo snack products declined across North America in the second quarter, prompting the company to consider adjusting the prices of its offerings. North American revenues from PepsiCo’s Frito-Lay snack brand posted a decline in Q2 this year, compared to the 14 percent growth in the same quarter last year, the company said in a July 11 report. PepsiCo blamed the situation on rising prices. “The impacts of persistent inflationary pressures and higher borrowing costs over the last few years have resulted in tighter household financial conditions,” the company said. Demand for snacks is “subdued and consumers have become more value-conscious with their spending patterns and preferences across brands, packages, and channels.”...

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