Google, Facebook ‘Kool-Aid’ Starting to Wear Off: CEO

Kwik Kopy’s CEO Sonia Shwabsky says the ubiquity of the online world, powered by Google and Facebook, is compelling business owners and marketing managers to rethink how they connect with customers. Instead, a renewed yearning for face-to-face interaction in the post-COVID years is galvanising the fortunes of one of Australia’s longest-running franchise brands. Unlike other businesses struggling or closing due to the cost of living crisis—and amid high inflation pushing up business costs—the printing company is looking at expanding. “I don’t think there’s a move away from [Google and Facebook’s online advertising]. I think people are just evaluating it more diligently than before,” she told The Epoch Times....