EU Commission Alleges Meta’s Subscription Model Breaches Digital Markets Act

Published on July 2, 2024

The European Commission has informed Meta that, based on preliminary findings, its subscription model, which requires European Facebook and Instagram users to either provide personal data to access the platform or pay to retain privacy, violates the Digital Markets Act (DMA). In November, Meta introduced a subscription option for the European Union (EU), the European Economic Area, and Switzerland. People paying the subscription could use Facebook or Instagram without any ads. “While people are subscribed, their information will not be used for ads,” the company said in an Oct. 30, 2023, press release. For users who choose the free option, Meta collects their personal information to deliver targeted ads....

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