Television Company Sent Offline by AI Likeness of Elon Musk

Published on July 1, 2024

Deepfake scams where AI-generated versions of celebrities attempting to lure unsuspecting internet users onto dodgy sites are unfortunately nothing new in the current high-tech era. But the prevalence of the scam became very real for followers of prominent Australian media company Channel 7 after the station’s social media channel was taken over by fake videos of Elon Musk, who owns X and Tesla. The deepfake videos of the famous billionaire encouraged users to scan a QR code to earn cryptocurrency. “All you need to do is scan the QR code on the screen, go to the website and watch your cryptocurrency double,” the fake likeness of Mr. Musk says....

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