Award-Winning Rose Parade Designer Removed After 40 Years Due to Finances

Published on July 1, 2024

IRWINDALE, Calif.—With just over 185 days before the 2025 Tournament of Roses Parade, Fiesta Parade Floats—the annual procession’s “most awarded float builder”—has been removed as an authorized designer due to its “failure to meet financial and technical criteria,” organizers said. The decision by the Tournament of Roses Association, which oversees the parade and the football game that follows, comes barely six months after the Irwindale-based designer won awards for all five of the floats it created for the January 2024 parade. The firm and its founder had been an authorized Rose Parade designer for more than 40 years. “We are grateful to Fiesta Parade Floats for their decades of service to the Pasadena Tournament of Roses Association and the Rose Parade,” Candy Carlson, communications director for the Tournament of Roses, told Pasadena Now. “We celebrate the amazing legacy of Fiesta Parade Floats, a legacy that we will never forget,”...

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