Plant Burgers Bomb With McDonald’s Fans, but the $5 Meal Is a Smash

Published on June 28, 2024

Fast-food giant McDonald’s saw its new plant-based burger flop with customers in San Francisco and Dallas, company President Joe Erlinger said during the Wall Street Journal’s Global Food Forum on June 26. McDonald’s rolled out the McPlant, a veggie burger made by Beyond Meat, in the test markets in 2022 but it didn’t catch on, according to Mr. Erlinger. “I don’t think the U.S. consumer is coming to McDonald’s looking for the McPlant or other plant-based protein,” he said during the in-person and virtual event held in Chicago. McPlant burgers are staying off U.S. menus for now, along with salads, he added....

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