FDA Approves the First Non-Tobacco Flavored E-Cigarettes

The U.S. Food and Drug Administration (FDA) on Friday gave the green light for NJOY LLC to bring its four menthol-flavored e-cigarette products to market in the United States. “Today’s authorizations mark the first non-tobacco flavored e-cigarette products to be authorized by the FDA,” the FDA wrote in its press release. “Based upon our rigorous scientific review, in this instance, the strength of evidence of benefits to adult smokers from completely switching to a less harmful product was sufficient to outweigh the risks to youth,” said Matthew Farrelly, director of the Office of Science in the FDA’s Center for Tobacco Products....