Australian News Boss Demands Social Media Payment From Youtube, TikTok in New Code

Published on June 21, 2024

News Corp Australia Executive Chairman Michael Miller has called on the federal government to include popular social media platforms in the News Media Bargaining Code to make those companies pay for Australian news content. The News Media Bargaining Code, which took effect in March 2021, is a mandatory code of conduct that addresses the “bargaining power imbalances” between digital platforms and Australian news businesses, enabling the latter to bargain with the former over payments for putting up news on digital platforms. While the treasurer has the power to subject digital platforms to the Code, no platforms have been designated so far. However, the threat of designation prompted Google and Meta to strike commercial agreements with many news media organisations after the Code was introduced....

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