Label Campaign Encourages Canadians to ‘Look-Smell-Taste’ to Prevent Food Waste

Published on June 20, 2024

A new campaign is launching in Canada this week that aims to help reduce food waste in the home and save consumers money on groceries they may be throwing out unnecessarily. Known as “Look-Smell-Taste,” the labelling campaign kicked off in Canada June 18 courtesy of the app Too Good To Go, which was founded in Denmark. The app is partnering with 15 Canadian manufacturers and retailers to place “Look-Smell-Taste” labels on grocery items with “best before” dates. The Look-Smell-Taste label is a bid to remind consumers that a product could still be perfectly edible despite being past its best before date, Too Good To Go Canada director Andrea Li says....

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