Using Online Influencers Needed to Reach Public, Say Ministers

Published on June 19, 2024

Social media influencers, including those on TikTok, are increasingly becoming part of Ottawa’s strategy to capture the interest of young voters. Ottawa has paid content creators on a wide variety of social networks, including the popular short-form video hosting app, to broadcast government messaging despite TikTok being deemed a potential security threat by the Canadian Security Intelligence Service (CSIS). While the use of TikTok appears to contradict warnings issued by CSIS, Treasury Board President Anita Anand downplayed the decision during a June 18 press conference when questioned by reporters on the issue. “Influencers, being influencers, are heard on other media platforms other than TikTok,” Ms. Anand said. “We know that influencers are able to reach different sectors of the Canadian population through different media platforms....

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