Orange County Tourism Department Unveils New Mascot and Logo

Orange County Tourism and Film Department unveiled a new apple-shaped logo and hound dog mascot under a rebranded agriculture-centric identity on June 13. According to the department’s director, Amanda Dana, the goal was to refresh the county’s image in a competitive tourism market and further spur economic growth. The new identity was born following a yearlong effort with input from tourists, attractions, and local businesses. “When we said we were going to say, ‘Pick Orange County, New York,’ or ‘Pick OC,’ that was like the big aha moment,” Ms. Dana told The Epoch Times, adding that the verb “pick” carried dual meanings of “picking” apples and “picking” from an array of tourism destinations....