How Meta’s AI Systems Are Using Your Data and Why Opting out Is Not so Simple

Meta Platforms Inc. has long been using artificial intelligence to help it serve users content and ads it thinks are most likely to interest them, but its new chatbot has thrust the company’s use of the technology back into the spotlight. The Meta AI chatbot embedded in the company’s platforms—Facebook, Instagram and WhatsApp—can be used for searches and to answer questions. A promotional page shows you can ask it for recipes, to generate images or to put together lists of popular guitar songs to play. But it’s also prompted some users to wonder how Meta’s AI systems use their data and what, if anything, they can do to opt out of the new feature....