
Government Departments Spent Around $100K on Sponsored Content in 2020 and 2021
Five governmental departments or agencies spent a combined $92,600 to publish sponsored content in publications between 2020 and 2021, according to recently released government documents. The documents were provided in response to a request by Conservative Senate Leader Don Plett. The highest amount was spent by the Canadian Heritage during this time period, with $48,106.50 spent on online sponsored articles, as well as ads in online and print media. The government document doesn’t describe the content of the sponsored articles. The Canadian Radio-television and Telecommunications Commission (CRTC), which reports to the Canadian Heritage, spent $7,729.20 in 2021 in sponsored content. The agency says the content was meant to inform Canadians about the CRTC’s decisions related to its mandate and provide other information....
