IKEA Rolls out Confronting Installations to Raise Awareness About Domestic Violence

Published on June 6, 2024

Twenty-three-year-old Claire and her two young children had been calling their car home after escaping violence from her former partner, Paul. The abuse began two years after Claire and Paul got married, when Paul went from controlling what Claire ate and how she dressed to cutting off Claire’s access to their bank account, taking away her car keys, and forbidding her from returning to work. When Paul’s abuse worsened, Claire decided to grab the essentials—some clothes, some cash, baby toys, medications, and enough food to last a day or two. She then found her car keys and drove away with the children....