US Cruise Giant Shelves 90-Year-Old Australian Cruise Brand

Published on June 5, 2024

Florida-based Carnival Corporation has made the surprise announcement to shelve a legacy 90-year-old Australian cruise brand citing high regulatory costs that have made the business unsustainable. The Pacific Explorer vessel, which ports in Australia and New Zealand under the P&O Australia brand, is owned by parent company Carnival. It will cease operations from the end of next summer. Meanwhile, the Pacific Adventure and Pacific Encounter vessels will be absorbed into their sister line Carnival Cruises. Via a statement on their website, P&O said operations would cease in early March 2025. “When the transition is complete next year, the Pacific Encounter and Pacific Adventure ships will begin sailing under the Carnival Cruise Line brand while the Pacific Explorer will exit the fleet at that time,” the company said....