Cricket’s Global Expansion Hopes to Leverage America’s South Asian Diaspora

Published on June 3, 2024

World cricket’s showpiece event the T20 World Cup is underway for the first time with hosting rights shared between the West Indies, and the traditional home of baseball, the United States, with organisers looking to capitalise on the sport’s stateside popularity within the South Asian diaspora. Grand Prairie, Texas hosted the bi-annual tournament’s opening game on June 2 between the United States and Canada. About 20 teams, an increase from the previous 16, will contest the World Cup. Games will be played in Texas, Lauderhill in Florida, and in a converted 34,000-seat arena called Nassau County International Stadium in New York....

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