Air Canada Ranks Near Bottom on Customer Satisfaction: Survey

Air Canada ranks below most other major North American airlines on customer satisfaction, with airfares a particular sore point, according to a new survey. The country’s largest carrier placed last in both business class and premium economy, the poll by consumer analytics firm J.D. Power found. In economy class, Air Canada placed ninth out of 11 peers, beating budget carriers Spirit Airlines and Frontier Airlines. WestJet sat a little closer to the middle of the pack, coming in fifth out of seven for premium economy and seventh of 11 for economy. “With Air Canada, people were not as happy with the value for price paid,” said Michael Taylor, who heads J.D. Power’s travel division. That’s one of six factors rated by passengers, alongside other factors including digital tools, airline staff and onboard experience....