Bud Light Sales Continue to Decline in US in Wake of Dylan Mulvaney Controversy

Published on May 9, 2024

Beer giant Anheuser-Busch InBev’s Bud Light brand appears to be still reeling from the backlash over its controversial decision to partner with transgender influencer Dylan Mulvaney last year. In its first-quarter earnings results published on Wednesday, the beverage maker—which also produces Stella Artois and Corona beer—reported a 2.6 percent increase in global revenues, largely due to rising sales of Corona, which grew by 15.5 percent outside of its home market of Mexico. Revenue rose to $14.5 billion, beating Wall Street’s forecast of $14.3 billion, according to analysts polled by FactSet. Yet, while Anheuser-Busch’s earnings were better than expected, the Belgium-based company also reported a 9.1 percent decrease in revenues in the United States....

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