6 in 10 Australians Want Businesses to Stay Away from Politics

Published on May 7, 2024

The majority of Australians do not want companies to get involved in politics, a new study has shown. Advertising agency Leo Burnett Australia and the University of Technology Sydney’s (UTS) business school have released a joint survey (pdf) that studied what consumers wanted businesses to do to have a positive impact on society. While 96 percent of the respondents believed it was important for brands to do some form of good in the world today, 61 percent did not support companies taking a position on social and political issues. Half of those surveyed agreed that corporations should only participate in those matters if they were related to their purpose, values, and products, and a similar percentage said they would boycott a brand over its position in current wars and conflicts....

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