Canadian Army Releases New Icon, Tagline

The Canadian Army has unveiled a new icon and tagline in an effort to rebrand the organization. A video posted to social media shows the camera moving through camouflage material to unveil a brown and tan pixelated icon that includes a maple leaf, moose, and an oblong extension on the other side of the moose. The tagline reads, “Strong. Proud. Ready.” However, not everyone was happy with the change, with some criticizing the new look. Conservative MP Dan Albas said there was a reason the icon was unveiled before a weekend. “When something Government related is released on a Friday versus a Monday, more often than not there is a good reason why,” he said in a May 3 post on X, formerly Twitter. “This is no exception.”...