Southwest Airlines Is Considering Changes to Its Quirky Boarding and Seating Practices

Published on April 28, 2024

DALLAS — Southwest Airlines is studying changes to its quirky boarding and seating policies as it searches for ways to raise more revenue. Airline officials say they are studying possible changes but won’t have anything to announce until September. That tease is leading to speculation about whether Southwest might ditch some longstanding traditions, including the practice of passengers picking their own seats only after they board a plane. CEO Robert Jordan says he is proud of Southwest’s “product,” but it was developed when flights weren’t as full as they are today, and customers’ preferences change over time, prompting the “deep dive” into “transformational options” in boarding and seating....

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