Spotlight on Facial Recognition Tech as NZ Shopper Wrongly Identified as Thief

Published on April 22, 2024

Facial recognition software, powered by artificial intelligence and used by retailers to combat shoplifters, has incorrectly identified a New Zealand woman as a previously trespassed shoplifter, raising questions over the technology’s accuracy. Rotorua woman Te Ani Soloman said she is now “paranoid about being labelled as a thief” after being stopped while shopping at a Foodstuffs-owned New World supermarket in the city on her birthday on April 2. After being erroneously identified by the software as a shoplifter who had been trespassed from the store, Ms. Soloman was challenged by staff and she was forced to remonstrate with them. She claimed that even after showing identification to prove she wasn’t the alleged person, they didn’t believe her....

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