Ottawa Spent Nearly $10 Million Advertising COVID-19 Vaccines on Social Media

The Canadian government has spent $9.9 million on social media advertising campaigns for COVID-19 vaccines since 2020. Health Canada and the Public Health Agency of Canada (PHAC) spent a total of $4.6 million on production costs and $5.3 million on advertising for the 12 campaigns, which were posted to Facebook, LinkedIn, Instagram, Tiktok, Snapchat, and Pinterest between 2020 and 2024. The information was revealed following an Inquiry of Ministry from Conservative MP Ted Falk published on April 8. The most expensive campaign was the “Ripple Effect” mass vaccination campaign in 2021, which cost a total of $1.8 million to promote on social media. According to PHAC, the campaign was launched to “remind Canadians about the collective vaccination effort required to see a reduction in restrictions and public health measures.”...