Lululemon Releases Team Canada Clothing Line

Published on April 17, 2024

Lululemon has released its line of Team Canada clothing for the 2024 Olympic and Paralympic Games. The clothing retailer’s athlete kit and retail collection was launched on April 16 and is the second in a multi-year partnership with the Canadian Olympic Committee (COC) and the Canadian Paralympic Committee (CPC). Lululemon is the official outfitter for Team Canada. “We took an innovation-first approach to design a collection driven by athlete insights, so they can feel and perform their best in Paris,” said Lululemon CEO Calvin McDonald in a release. Lululemon said that during the design process, it held product testing and feedback sessions with 19 athletes from 14 different sports. That experience helped the clothing manufacturers understand the unique needs of the athletes....

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