Tim Hortons Launches Pizza Nationally to ‘Stretch the Brand’ to Afternoon, Night

Published on April 16, 2024

Tim Hortons executives and chefs have collectively eaten thousands of flatbread pizzas over the last several years. There were versions that were spicy, others that begged for flavoured oil to be added to the base and a slew designed to figure out which combination of cheeses would nail the “ooey gooey factor.” The fast-food chain’s aim was to craft a slate of flatbread pizzas hitting restaurants this week that would satisfy their youngest and oldest customers alike, but there was also a deeper mission: get diners in the door beyond breakfast. “We are really strong in the morning … but we saw that opportunity existed in the afternoon,” said Tims’ chief marketing officer Hope Bagozzi, sitting in the chain’s Toronto test kitchen on a recent evening....

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