Plant-Based Meat Company Turns to Animals for Taste

Published on April 7, 2024

In what some may consider a nod to a stalled market, an Australian manufacturer has launched a new half meat- and half plant-based product described as the next evolution in food. Food technology business, Harvest B, has filed a patent on the product which it says is a world first. “For those who don’t want to go to a plant-based diet purely because of taste, here is a halfway point where they can experience something but still have a positive impact,” contributing designer Daniel Mullette said. “Rather than saying it’s an either or, we’re trying to address that different people want different things.”...