Avoiding Shrinkflation Is Difficult, but These Shoppers Have a Few Tips

Published on March 31, 2024

Stefani Balinsky not only brings her list when she goes grocery shopping, she also brings a calculator. Oftentimes Ms. Balinsky, a mother of a teenager and a 20-year-old, finds herself standing in the aisles and calculating if she’s getting the best deal for every dollar spent. It’s her way of fighting back against shrinkflation. She recalled her most recent trip to a local grocery store in Montreal. She looked at a variety of cheeses—both with deals and without. While a deal for two blocks of cheese sounded enticing, she said she was getting less per unit weight for the price, compared to the ones without offers....