Australian Retail Sales Surge 0.3 With Taylor Swift’s Influence

Published on March 28, 2024

Australian retail turnover received a boost from Taylor Swift’s Eras Tour concerts in Sydney and Melbourne, according to the Australian Bureau of Statistics (ABS). Retail sales grew 0.3 percent in February, but were only up 0.1 percent when the impact of Taylor Swift was taken out of the equation. ABS Head of Statistics Ben Dorber said the seven sold-out Taylor Swift concerts in Melbourne and Sydney lifted retail spending in February. 600,000 Swifties flocking to these events led to higher spending on clothing, merchandise, accessories, and dining out, he noted. “Looking past the temporary and one-off impact of the Taylor Swift concerts, underlying growth in retail turnover was up only 0.1 percent in trend terms. After a period of higher volatility from November through to January, underlying spending has stagnated,” Mr. Dorber said....

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