Quebecers Warned That New Language Rules Could Lead to Fewer Products, Higher Prices

Published on March 26, 2024

Popular consumer products risk disappearing from stores across Quebec—and those that remain could be more expensive—because of the province’s French-language reform, says an association that represents thousands of foreign businesses. The costs and inconveniences around the application of draft regulations could push certain manufacturers out of the Quebec market, Etienne Sanz de Acedo, CEO of the International Trademark Association, said in a recent interview. “Companies will have to ask themselves the question, is it really relevant to be in the Quebec market,” said Mr. Sanz de Acedo, whose group represents 6,500 companies across 181 jurisdictions. Some firms, he added, might decide they’re better off pulling their products from the province, leaving consumers with less choice....