Ottawa Spent More Than $16M on ‘Climate Crisis’ Ads Since 2022

Published on March 21, 2024

Environment Canada has spent more than $16 million in the past two years toward “climate crisis” advertising, according to documents. The advertising statistics were published March 18 in response to a parliamentary question filed earlier this year by Conservative Party MP Gerald Soroka. Environment Canada spent $3.9 million on advertising in 2023 and has already spent more than $2 million on advertising so far this year. Cinema, television, print and digital ads and search engine marketing were in the budget both years. Social media ads were also a part of 2023’s advertising dollars. Environment Canada awarded contracts to various advertising agencies and others, giving $3.9 million to Quebec-based Cossette Media Inc., which is described in the parliamentary report as the agency of record for media planning and media buying in 2022....

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