
Planet Fitness Stock Takes Nosedive Amid Transgender Boycott
Published on March 21, 2024
Planet Fitness has seen its stock drop by a significant amount in recent days after consumers were urged to boycott the gym chain amid controversy over a transgender locker room policy. The company’s stock price, which traded at a high of $66.92 on March 7, dropped to $56.46 on Tuesday, although the price as of Thursday stood at $58.34. The stock plunge this month over the controversy wiped $400 million from the company’s value, according to Fox Business and other outlets. It came days after a woman said on social media that she encountered a “man shaving in a women’s bathroom” at Planet Fitness in Fairbanks, Alaska, adding she believes he “wants to be a woman.”...
