Baby Furniture Company Faces Boycott Calls for Promoting ‘Genderless Babies’

Published on March 21, 2024

Children’s furniture retailer Stokke Baby has come under heavy criticism after promoting a video of raising kids without gender, terming the boy-girl binary a “harmful” stereotype. “My child likes nail polish and plays with dolls and sees colors without gender. He’s creative and confident because we allow him to express himself without being confined by gender stereotypes,” said an Instagram video uploaded by Norway-based Stokke Baby. It claimed that kids learn about male-female behavior from people close to them, which can have a “profound impact” on how they develop. “We have to be mindful and dedicated to challenge these social norms daily. Look around and you can see how harmful these boy-girl stereotypes are. Why are clothes still pink and blue? Flowers for the girls and superheroes for the boys. Their options are so limited,” the video said....

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